The first Hero de Janeiro sample to catch my attention was a relatively large (80cm-ish) minuteman with a boombox on the corner of the Lijnbansgracht, just next to the stenciled boy’s face I photographed for an earlier posting. I wanted to stop and take a picture, but it was bucketing down rain (an all-too-familiar theme this summer in Amsterdam) so I scurried to sheltered safety, promising myself I’d come back to it another day. Only two days later I was strolling down the Weteringschans when I was confronted with an even larger Hero de Janeiro penguin. Click went my camera, and I went on my merry way. A few days after that, again walking down the Weteringschans, I saw the Kaiser himself supporting the de Janeiro cause. A bit of basic Googling tells me that Hero de Janeiro is an Amsterdam-based DJ, and though I can’t speak to his musical style, his guerilla marketing gets two very big thumbs up from me. More, please!
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